June-July 2008 (actual April-May '08 street dates) Issues of Vintage Guitar Magazine
"They don't call it hot rodding for nothin'"
(Click on the above thumbnails for full-sized PDF versions of the ads)

This month's full page B&W ad:

  • Theme -- Hot Rodding! Equipped with the right set of Mercury transformers your amp will perform to its full potential! That's all it needs for maximum performance and maximum tone!

  • Raves of the Month -- We get tons of amazing testimonials from Mercury players, converts and fans who tell their own stories.

This month's 1/4 page color ad:

You're not gonna believe how amazing these amps sound! -- Mercury Upgrade Kits are now available for the Fender Champion "600", the Epiphone Valve Jr. (combo or head), the Blackheart "Little Giant" (head and combo) and introducing the Orange "Tiny Terror" (release date to be announced soon!). Be prepared for a serious upgrade in tone quality. You'll be absolutely shocked by how great your upgraded little amp sounds and plays.

The kits were originally developed for Mercury dealers to demonstrate the value of outstanding vs. mediocre transformer design and engineering. They feature Axiom®-ized power, choke and output transformers. Each kit includes color illustrations and photographic instructions, plus everything you (or your amp tech) need to modify your amp. Foreign voltages are usually available upon request.

Special thanks to amp designer Alan Cyr for his stellar work on this project.

Fender Champion "600" UPGRADE KIT

ANNOUNCEMENT! -- Mercury's latest UPGRADE KIT for the Fender Champion "600". At long last a tiny portable amp with great tone! It was demonstrated at the LA Amp Show to rave reviews. Check it out!

Blackheart "Little Giant" UPGRADE KITS

ANNOUNCEMENT! -- In the works are 2 new UPGRADE KITS for the new Blackheart "Little Giant" series amps. The first kit is the "Standard" Mercury Mod -- with transformer Upgrade and minor component tweaking. This kit is relatively easy and yields an amazing tonal improvement. The second kit we're calling the "Mean 13 High Power." It involves modding the amp to accept twin 6V6 or 6L6 tubes. It's a RADICAL upgrade in the little amp's specifications and resulting tone. Mercury will be making the Mean 13 High Power Upgrade kit available to qualified amp techs, along with full schematics and instructions for making this mod. The Standard kit will be available mid-February, 2008. However, there is currently no release date has been set for the "Mean 13" upgrade.

Orange "Tiny Terror" UPGRADE KIT

COMING SOON! -- Mercury's latest UPGRADE KIT for the Orange "Tiny Terror." One of our simplest Upgrade Kits, yet. The Upgrade only involves the replacement of the output and power transformer, and a few minor circuit mods. What do you get? Oh man... it's H-U-G-E!!!! Stay-tuned, we'll be publishing more information on this Upgrade Kit soon.

Mercury Custom Shop announcement:

For amp manufacturers and boutique builders, Mercury Custom Shop is your source for custom builds. No matter what your requirements, if you want it build right -- talk to us. We design and build only great sounding MI transformers that defy the capabilities of off-shore manufacturing techniques. Indeed, Mercury is the last hold-out in the world of this marvelous technology. When you care about how your amps will sound, you need Mercury transformers onboard. No one else comes close. No one.

 

Radiospares announcement:

The original Marshall- and Vox-transformer brand Radiospares, is now a registered trademark of Mercury Magnetics. We have long been the source for clones of the original (and hybrid) Radiospares, but now your vintage-style amp transformers will come adorned with the original logo.

For more information, assistance, quotes or inquiries:

9167 Independence Ave. • Chatsworth, CA 91311 • FAX (818) 998-7835
Info@MercuryMagnetics.comwww.MercuryMagnetics.com
PRICE LIST / CATALOG

(818) 998-7791