April-May 2008 (actual February and March '08 street dates) Issues of Vintage Guitar Magazine
"Those Surreal Mercury Trannys...."
(Click on the above thumbnails for full-sized PDF versions of the ads)

This month's full page B&W ad:

  • This month's theme -- Surreality! Great-sounding guitars, amps and... Salvador Dali? Our apologies to Dali's piece 1948 piece "Atomicus."

  • Raves of the Month -- We get so many amazing testimonials from Mercury converts, customers and fans that we decided to let them tell their own stories.

Fender Champion "600" UPGRADE KIT

ANNOUNCEMENT! -- Mercury's latest UPGRADE KIT for the Fender Champion "600". At long last a tiny portable amp with great tone! It was demonstrated at the LA Amp Show to rave reviews. Check it out!

Blackheart "Little Giant" UPGRADE KITS

ANNOUNCEMENT! -- In the works are 2 new UPGRADE KITS for the new Blackheart "Little Giant" series amps. The first kit is the "Standard" Mercury Mod -- with transformer Upgrade and minor component tweaking. This kit is relatively easy and yields an amazing tonal improvement. The second kit we're calling the "Mean 13 High Power." It involves modding the amp to accept twin 6V6 or 6L6 tubes. It's a RADICAL upgrade in the little amp's specifications and resulting tone. Mercury will be making the Mean 13 High Power Upgrade kit available to qualified amp techs, along with full schematics and instructions for making this mod. The Standard kit will be available mid-February, 2008. However, there is currently no release date has been set for the "Mean 13" upgrade.

Amp giveaway:

NEW!!! AMP GIVEAWAY CONTEST! Win a Mojave Ampworks Coyote Stack boutique amp! Designed and hand build by the famed "Plexi-Palace" amp tech and guru, Victor Mason and crew. To find out more about this amp, visit Mojave Ampworks. To enter the giveaway just click here.

NO PURCHASE NECESSARY! THIS GIVEAWAY IS OPEN TO EVERYONE.

This month's 1/4 page color ad:

CHOOSE YOUR WEAPON! -- Mercury Upgrade Kits are now available for both the Fender Champion "600" and the Epiphone Valve Jr. (combo or head). Be prepared for a serious upgrade in tone quality. Our upgrade kits will change the way you think about guitar amp tone -- forever!

The kits were originally developed for Mercury dealers to demonstrate the value of good vs. bad transformer designs. They feature Axiom®-ized power, choke and output transformers. Each kit includes photographic step-by-step instructions, plus everything you (or your amp tech) need to modify your amp. Foreign voltages are also available upon request.

Special thanks to amp designer Alan Cyr for his stellar work on this project.

 

Radiospares announcement:

The original Marshall- and Vox-transformer brand Radiospares, is now a registered trademark of Mercury Magnetics. We have long been the source for clones of the original (and hybrid) Radiospares, but now your vintage-style amp transformers will come adorned with the original logo.

For more information, assistance, quotes or inquiries:

9167 Independence Ave. • Chatsworth, CA 91311 • FAX (818) 998-7835
Info@MercuryMagnetics.comwww.MercuryMagnetics.com
PRICE LIST / CATALOG

(818) 998-7791

 

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