February 2011 (actual street date, December 2010) Issues of Vintage Guitar Magazine
Our Transformers are STACKED
Where you get your amp's transformers is where you get your tone.
(Click on the above thumbnails for full-sized PDF versions of the following ads)

This month's full page color ad:

  • Theme -- What's Under Your Hood? Could the answer to your tone be more transparent?!? Our latest ad discusses upgrading modern Marshalls, something that's easy to do, and yields amazing results. And, we're still offering a FREE transformer repair service for amp victims of the Nashville Flood! Follow this link for more information.

  • NEW STUDIO-PRO UPGRADE KIT FOR THE VOX AC4tv! Got one of the new VOX AC4TVs? Then you'll need the Mercury Upgrade Kit! Special thanks to Carl Verheyen and Steve Trovato for their invaluable contributions to this project. We're just getting this campaign going, but look for AC4tv Upgrade Kit giveaways, YouTube contests, etc., coming your way soon!

  • Raves of the Month -- We get mountains of amazing testimonials from Mercury players, techs... converts and fans who tell their own stories. A special thank you to all everyone who writes in. Their heart-felt stories make our jobs even more fun around here.

This month's 1/4 page color ad:

Mercury Studio-Pro Upgrade Kit for the VOX AC4tv! Ad features studio ace Carl Verheyen. Tone that takes off where the original AC4 began! To read more about it, click here.

Other Transformer Upgrade Kits are now available for the:

Be prepared for a major upgrade in your tone!

Mercury's Upgrade Kits were originally developed for Mercury dealers so that they could demonstrate to their customers the value (tone and reliability) of outstanding vs. mediocre transformer design and engineering. They all feature Axiom-ized power, choke and output transformers. Each kit includes color illustrations and photographic instructions, plus everything you (or your amp tech) need to modify your amp. Foreign voltages are usually available upon request.

Special thanks to amp designer Alan Cyr for his stellar contributions to these projects.

Price Guide 2011 ad:

Published annually by Vintage Guitar magazine and selling more than 130,000 copies to date, The Guide not only includes historical data, it is the only book that lists values derived from comprehensive research and hard-nosed, realistic market analysis on thousands of vintage and recent-model guitars, amps, basses, effects pedals, mandolins, lap steels, ukuleles, and banjos. You can rely on The Guide to help determine the value of your prized vintage or collectible instrument. 

The Guide includes information on more than 1,800 brands supplemented by over 1,100 photos, along with an in-depth look at the factors that drive the collectible instrument market. Professional players, guitar dealers and collectors trust only one source for accurate values on vintage gear!

To find out more, or order a copy, follow this link.

 VG-related reviews & articles:

Review: Small Cha-Ching, Big Bling Mercury's upgrade kit for the Epiphone "Valve Jr."
by Bob Dragich

Review: Now It's a Champ! Mercury's upgrade kit for the Fender Champion "600"
by Bob Dragich

Remembering Ken Fischer
by Sergio Hamernik

65Amps London -- 18 Watts of Bliss
byWard Meeker & Bob Tekippe

For more information, assistance, quotes or inquiries:

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(818) 998-7791