Mercury Magnetics -- Vintage Guitar Magazine ad

October 2008 thru February 2009 (actual street dates, August thru December '08) Issues of Vintage Guitar Magazine
"Does your amp sound like it's
still in the cardboard box?"
(Click on the above thumbnails for full-sized PDF versions of the ads)

This month's GEAR REVIEW:

Mercury's upgrade for the Fender Champ "600" -- Vintage Guitar's Bob Dragich takes the Champion "600" upgrade for a spin and lives to tell about it. Click on the image to the right for a PDF of the story.

This month's full page B&W ad:

Theme -- Going for that much sought after cardboard-box-like tone?... Sure! This month's gag photo dramatizes what's wrong with many amps. Mercury is here to help with your tone. And getting great amp tone begins by upgrading the stock transformers that came with your amps. Equipped with the right set of Mercury transformers your amp will perform to its full potential.
Raves of the Month -- We get mountains of amazing testimonials from Mercury players, techs... converts and fans who tell their own stories. A special thank you to all everyone who writes in. Their heart-felt stories make our jobs even more fun around here.

This month's 1/4 page color ad:

When was the last time you couldn't stop playin' your practice amp because you were having too much fun? -- Oh man, is that gonna change fast with these amazing upgrade kits from Mercury!

Transformer upgrade kits are now available for the:

Fender Champion "600"

Epiphone Valve Jr. (combo or head) with the NEW 6V6 Mod!

Blackheart "Little Giant" (head and combo) NEW "Mean 13" Version!

Orange "Tiny Terror" (release date to be announced soon!)

Be prepared for a serious upgrade in tone quality.

The kits were originally developed for Mercury dealers so that they could demonstrate to their customers the value of outstanding vs. mediocre transformer design and engineering. They all feature Axiom®-ized power, choke and output transformers. Each kit includes color illustrations and photographic instructions, plus everything you (or your amp tech) need to modify your amp. Foreign voltages are usually available upon request.

Special thanks to amp designer Alan Cyr for his stellar contributions to these projects.

Blackheart "Little Giant" Mean 13 High-Power UPGRADE

Blackheart Upgrade Kit No. 2 -- The Mean 13 High-Power. This radical upgrade uses the original "donor amp" to create a full-blown boutique-class amp -- but for at least half the cost! The upgrade is based around a full-custom set of Mercury's Axiom series transformers, adds a twin set of 6V6 or 6L6 power tubes, and a serious mod to the existing chassis and PCB -- and cranks the output from 7 to 13 watts. What do you get? Balls-out, mean and nasty T-O-N-E!

The Mean 13 High-Power Upgrade Kit is only available to Mercury-authorized qualified amp techs. Call us for the authorized amp tech nearest you!

Orange "HOLY TERROR" UPGRADE KIT

Yeah! It's finally here! Mercury's "HOLY TERROR" UPGRADE KIT for the Orange "Tiny Terror."

One of our simplest D.I.Y. Upgrade Kits, yet. The Upgrade only involves the replacement of the output and power transformers, and a few minor circuit mods.

What do you get? Oh man... it's H-U-G-E!!!! Think Marshall 18 watt. Click here for more information.

Mercury Custom Shop announcement:

For amp manufacturers and boutique builders, Mercury Custom Shop is your source for custom builds. No matter what your requirements, if you want it build right -- talk to us. We design and build only great sounding MI transformers that defy the capabilities of off-shore manufacturing techniques. Indeed, Mercury is the last hold-out in the world of this marvelous technology. When you care about how your amps will sound, you need Mercury transformers onboard. No one else comes close. No one.