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This month's full page B&W ad:
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Theme --
That's a mighty strange-looking amp! As odd as
it may seem, an amp's transformers are the basis of its tone. Too
many years of random to awful quality transformers have
clouded this fact. But with Mercury quality and consistency are no
longer an issue. Equipped with the
right set of Mercury
transformers your amp will (finally) perform to its full potential! That's all
it needs for maximum performance and
maximum tone!
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Raves of the
Month -- We get mountains of amazing testimonials from
Mercury players, techs... converts and fans
who tell their own stories. A special thank you to all everyone who
writes in. Their heart-felt stories make our jobs even more fun
around here.
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This month's 1/4 page
color ad:
You're not gonna
believe how amazing these amps sound!
-- Mercury Upgrade Kits
are now available for the
Fender Champion
"600", the
Epiphone Valve
Jr. (combo or head), the
Blackheart "Little Giant"
(head and combo) and introducing the
Orange "Tiny Terror" (release date to be announced
soon!). Be prepared for a serious
upgrade in tone
quality. You'll be absolutely amazed by how great your
upgraded little amp
sounds and plays.
The kits were originally developed
for Mercury dealers
so that they could demonstrate to their customers the value of outstanding vs.
mediocre transformer design and engineering. They all feature
Axiom®-ized
power, choke and output transformers. Each kit includes color
illustrations and photographic instructions, plus everything you (or your amp tech) need to modify your
amp. Foreign voltages are
usually available upon request.
Special thanks to amp designer
Alan Cyr
for his stellar contributions to these projects.
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 Blackheart
"Little Giant" UPGRADE KITS
JUST RELEASED! --
Mercury's newest
UPGRADE KITS
for Blackheart "Little Giant" series amps.
Here's your 2 options:
Kit
No. 1 --
The
Mercury Standard Upgrade.
Adds a premium transformer
upgrade set (with choke) along with a
very minor tweaking of the existing circuitry. It's relatively easy to perform and yields
a startling tonal improvement.
Kit No. 2
-- The
Mean 13 High-Power.
This radical upgrade
uses the original "donor amp" to create a full-blown
boutique-class amp -- but for at least half the cost!
The upgrade
is based around a full-custom set of
Mercury's Axiom
series transformers, adds a twin set of 6V6 or 6L6 power
tubes, and a serious mod to the existing chassis and
PCB -- and cranks the output from 7 to 13 watts. What do you get?
Balls-out, mean and nasty
T-O-N-E! The Mean 13 High-Power
Upgrade kit
is
only available to Mercury-authorized
qualified amp techs. Call us for the authorized amp tech
nearest you!
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Orange
"Tiny Terror" UPGRADE KIT
.jpg) 
COMING SOON
(we're thinking July '08?)!
-- Mercury's latest UPGRADE KIT
for the Orange "Tiny Terror." One of our simplest
D.I.Y. Upgrade Kits, yet. The Upgrade
only involves the replacement of the output and power transformer,
and a few minor circuit mods. What do you get? Oh man... it's
H-U-G-E!!!! Think Marshall 18 watt. Stay-tuned, we'll be publishing more information on this
Upgrade Kit soon.
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 Fender
Champion "600" UPGRADE KIT
ANNOUNCEMENT!
-- Mercury's latest UPGRADE KIT
for the Fender Champion "600".
At long last a tiny portable amp with great tone! It was demonstrated at
the LA Amp
Show to rave reviews.
Check it out!
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 Mercury
Custom Shop
announcement:
For amp manufacturers and
boutique builders,
Mercury
Custom Shop is your source for custom
builds. No matter what your requirements, if you want it
build right -- talk to us. We design and build only great
sounding MI transformers that defy the capabilities of
off-shore manufacturing techniques. Indeed,
Mercury is the
last hold-out in the world of this marvelous technology.
When you care about how your amps will sound, you need
Mercury
transformers onboard. No one else comes close. No one.
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 Radiospares
announcement:
The original
Marshall- and Vox-transformer brand
Radiospares, is now a registered trademark of
Mercury Magnetics. We
have long been the source for clones of the original (and hybrid)
Radiospares, but now your vintage-style amp transformers
will come adorned with the original logo.
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